Hi Thor,
The Tulsa Regional STEM Alliance executed a wonderful collaborative initiative around the run up to the movie including a book club in the Fall and a red carpet premiere of the movie for students. These tools could also work really well for the release of the DVD. Here is a link to the Tulsa program: http://tulsastem.org/hidden-figures/
They also provide tools that others can use/repurpose/rebrand for other communities including flyers, press releases and more.